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Here’s What They Never Tell You About Leads . . .
By Daegan | June 19, 2007
I got up this morning and for some reason I began thinking
about the biggest difference between my success and my
failures as a network marketer and immediately the question
of lead quality came to my mind.
When I was less than a success in network marketing I bought
leads and spent hour’s everyday following up with them. Now
that I have a team that grows by about 10 people a day the
one thing that I have never done is bought leads and yet
still had success.
Why the big difference with these two approaches?
I could be wrong, but let’s consider a few things . . .
I am very big on the issue of control when it comes to
running a business.
When you buy leads you give up a great deal of control.
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When you buy leads you’re put on auto ship a set price per
month and then like clockwork once a month you are sent your
monthly lot of leads to work.
This is great because it sets a regular schedule in your
business and gives you certain expectations. You know that
you have X number of leads for the month and it’s your job
to follow up with them.
This is not so great because when you’re buying leads you
are always left to questions exactly where they came from.
You know they are leads and you know that they want to know
something about a home business, but besides that you really
don’t know anything about where these leads came from.
You don’t know what type of form they filled out to
designate themselves as leads, when exactly it was they
filled out said form, or exactly how many people this same
lead was distributed.
Leads companies give you an idea about this process, but
when it comes down to it you just have to trust them on it.
This always left me a little weary because without this
knowledge I couldn’t properly gauge their expectations or
mine. Further, if your leads company goes out of business
you’re left scrambling to find a new company with likely a
whole different system for generating leads for you to get
used to.
Now without buying leads you are left with the task of
generating leads yourself.
Yes this is an additional workload as a rep, but there are
many benefits to this method of growing your network
marketing business this way that far supersede the former.
Why?
Well when you generate your OWN leads you know exactly where
the lead came from, what type of form they filled out, where
they came from, exactly how much these leads cost, and most
importantly how many people this lead was distributed to
(Just you).
When you generate your own leads your leads are your leads
and your leads alone and further if you have your own lead
capture page you know exactly why they filled out the form.
This is important because when you go to follow up with
these leads you know exactly what expectations were set for
them.
They opted in to learn about your business opportunity and
your business opportunity alone.
This is a powerful leverage for you which you should never
underestimate.
With This knowledge you can set precise metrics for growth.
You want more leads you just up your marketing and you know
exactly how many leads you’ll generate per the cost and time
involved and exactly how many of them will convert into new
team members for you.
It’s completely scalable and YOU control everything!
If any one thing has been the biggest improvement from my
failure to my success it’s this.
So . . . Take a few second to consider this.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
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precision how to take control of your business and generate
your own leads via the power of the Internet by using ONLY
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Topics: Network Marketing Success |
