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Direct Internet Network Marketing
By Daegan | June 4, 2007
Today’s message is on a topic I rarely see discussed online,
that being how to apply direct marketing principles to your
network marketing business.
To be fair, network marketing itself, does in fact follow a
direct marketing model, but not in the most efficient way.
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It’s understandable why, in many highly successful direct
marketing businesses the phone is a key component to
creating results, but you don’t see the owner of the
organization on the phone themselves, rather they hire a
phone room to do the dirty work.
When done properly it can be highly effective, but when done
improperly it can alienate your customers and give them a
bad impression of you and your business.
Just yesterday, which was Sunday, I was riding along in the
car with a friend when my phone rang. It turned out to be a
telemarketer who had pulled my name from the list of
customers of someone I had purchased an information product
from trying to solicit a seminar sale.
I was wholly closed to this because it was Sunday and I have
better things to do than be sold a ticket to a seminar that
I had no interest in.
The phone is a very sensitive media and this should be
understood. Now, instead of looking favorably upon the
person I had purchased from I will forever hold a negative
vision of them because of this call.
So that’s how telemarketing can be done wrong.
In network marketing you’re taught to do 3 way calls which
can be effective, but understand when you’re taught to do
this without first being taught how to generate your leads
first you’re basically being reduced to a telemarketer.
Understand that the phone if you so choose to use it in your
business is only one piece of the puzzle and all pieces must
be present for optimum success.
It starts with lead generations. Where are you going to find
your prospective recruits? Online there are several
different ways to do this.
Next comes qualifying them. How are you going to get them to
raise their hand and show you that they are interested in
what you have? Are you going to use a lead capture page
or something else to have your leads qualify themselves?
Next comes communication with your leads. How are you going
to constantly communicate with your leads so that a trusting
relationship is built? Are you going to use email,
teleseminars, personal phone follow up, or are you going to
do them all.
Finally we come to the offer. What are you going to offer
your prospects that they want and how are you going to have
them take action to get it? Will it be a sales page that you
use, direct mail?
In all this you have to understand that all parts of the
system must be congruent with each other. You can’t get
traffic from people interested in health and sell them
personal development. It won’t work optimally.
Further you can’t have your leads opt into a lead capture
page for one thing and then in your email follow up talk
about something completely different.
It’s all got to fit together.
And you’ve got to offer your prospects what they want. So
you have to know what they want. You can’t guess at this,
because you don’t know until you ask them.
It’s like the game show “Family Feud” you don’t get points
for giving the BEST answer you win by giving the answer that
most people polled said.
It’s not about you, it’s about them.
All these things must be in harmony for you to leverage a
direct marketing approach to network marketing most
effectively, it’s not just getting some leads from a leads
company and calling them.
If you just do this you’ll miss out on truly leveraging what
direct marketing should be for your network marketing
business, especially when we talk about the internet.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. What if you could grow a network marketing organization
of 6057 in less than 2 years and personally recruit 401
people without picking up the phone? Imagine how different
you life could be. Here’s the first step to making that
happen. Get Net MLM Profits Now!
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